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Sales · Intermediate

# Paid ad campaign auditor and spend optimizer

Audit search and social ad metrics to identify wasted spend and improve return on investment

[Use with BotBento ](https://app.botbento.com/?ref=usecases&utm_source=botbento.com&utm_medium=usecases&utm_campaign=paid-ad-campaign-auditor-and-spend-optimizer)Copy promptShare[Markdown](/text/usecases/paid-ad-campaign-auditor-and-spend-optimizer/index.md)

Opens BotBento. Paste the prompt into a bot; nothing is preconfigured.

- When you askReceive campaign performance data
- ThenAnalyze spend and conversion metrics
- ResultDeliver audit report and recommendations

Review cross-channel advertising performance, conversion tracking, and keyword reports to uncover audience overlap, creative fatigue, and low-performing queries. The bot analyzes performance exports and creates structured briefs recommending budget adjustments and targeting fixes.

## Prompt to start with

BotBentoRecommended

```
Analyze advertising campaign datasets provided via spreadsheet or chat. Identify search term leaks, underperforming target audiences, and declining ad creative engagement. Calculate return on ad spend and suggest negative keywords or budget reallocations based on historical trends. Summarize key findings in a structured documentation brief. Always require explicit user confirmation before applying budget changes or generating final export files for deployment.
```

Copy

## Tools it uses

SpreadsheetDocsChat

## Works with

BotBento

## Tags

- marketing
- advertising
- analytics
- growth
- seo

## Source

[marketing-skills: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibil](https://github.com/irinabuht12-oss/marketing-skills)
GitHub · checked 2026-10-15

Summarized in our own words. Any results described there are the authors’ own, not measured by BotBento.

By BotBento Editorial · Added 2026-10-15 · Updated 2026-10-15 · [Suggest a correction](/contact/)

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